Floceta - Cures unwanted souvenirs

For Floceta's after-sun balm, we developed a striking print campaign that dramatizes an often-overlooked truth: vacations can sometimes leave us with more than just good memories. Our creative approach focused on the idea of "unwanted souvenirs" – the painful sunburns and skin damage that can linger long after the holiday ends. The campaign visually underscores the product's role in providing relief and preventing these uncomfortable reminders, ensuring that only the good memories last.