Crocs font

Crocs are fun and can be used anywhere and for anything. To showcase this versatility, we’ve created the Crocs font, by using the iconic holes in the front of the shoe as a matrix. It comes in two versions: Plain and Dots. The font was made available as a download on the client’s website. It was also used in building customized cards for anyone that bought a pair of shoes. Last but not least, it was used as a pop-up in-store display announcing sales.

Credits

agency: Y&R Prague

client: Crocs

creative director: Pavel Fuksa & Eugen Suman

copywriter: Eugen Suman

art director: Miloslav Daněk (Černý)

design: Marie Veselá

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