Sedita - Twins
This campaign for Sedita utilized twin actors engaging in natural, everyday conversations across TV spots and print. The core objective was to subtly and memorably highlight the product's value proposition: the delightful convenience of two wafers in one package.
Credits
agency: Boomerang agency
client: Sedita
creative director: Yaro Pružinec
koncept: Tomáš Belko
copywriter: Miloslav Daněk, Pavel Sobek
art director: Miloslav Daněk, Lucie Gavláková
graphic design: Filip Smrž
motion design: Jaroslav Šlauf
director: Jan Švejkar
production: Creative Embassy
photographer: Pavel Hejný
postproduction print: Vojtěch Zikmunda