Radegast - Fire
Radegast is celebrating the strength of character. In the commercial "Fire" a man sacrifices his grandfather's cabin in a blaze to save the forest. Filming took place in a protected landscape area, so of course we couldn't set anything alight. Therefore we created the fire and the landscape's transformation through top post‑production without using AI. We chose a more technically demanding craft‑based approach, which contributed to the story's credibility. Sometimes you have to sacrifice a cabin to save the forest — or sacrifice comfort to deliver an exceptional visual experience.
Credits
agency: Boomerang Agency
client: Radegast
creative leader: Jindřich Novák
copywriter: Pavel Sobek
art director: Miloslav Daněk
director: Marek Partyš
production: Bistro Films
postproduction: R.U.R.
photographer: Pavel Hejný
matepainting: Tomáš Müller