Radegast - Fire

Radegast is celebrating the strength of character. In the commercial "Fire" a man sacrifices his grandfather's cabin in a blaze to save the forest. Filming took place in a protected landscape area, so of course we couldn't set anything alight. Therefore we created the fire and the landscape's transformation through top post‑production without using AI. We chose a more technically demanding craft‑based approach, which contributed to the story's credibility. Sometimes you have to sacrifice a cabin to save the forest — or sacrifice comfort to deliver an exceptional visual experience.

Credits

agency: Boomerang Agency

client: Radegast

creative leader: Jindřich Novák

copywriter: Pavel Sobek

art director: Miloslav Daněk

director: Marek Partyš

production: Bistro Films

postproduction: R.U.R.

photographer: Pavel Hejný

matepainting: Tomáš Müller

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